Iam confused about his feelings..What do u think? IS he playing games or he really like me.. PLEASE HELP*?

Iam 28smart,being told very attractive(Carmen electra looking)Hard to find a guy a guy w good qualities for aLong term relatship,He is a good guy,decent,profesional,smart who is self employee and wk a lot. I wait about a month before having w him. We saw each other 3-4 a wk, he works alot..honestly perfect match,He told me he was looking into posbl LTerm.He is acting distant now.. tell me is work & to apologized(he is CEO of his comp).Had told me aftr and bef we had that Iam perfect even asked me after 1 mth dating in the midle or the night that he loves me and if I would marry him.I thought that he was sleeping at 1st!!Say it like in 4 dif time I told him last time I love you too" I felt it this time!(3mths tgther). **Im trying to be understanding and I like him a lot and I think I love him, wants to be understanding because seriously I have all the qualities he say he need in a woman and we have tons in common.Problem: I saw 3ads on a "DATING SITE" w his pic. BIG SURPRISE!